Apr 23 2008
Section targeting when introduced was not a widely known feature. But with many blogs and online forums discussing it, many webmasters are aware of this feature. Section targeting allows you to suggest to google which part of your page it should (or shouldn’t) take into consideration to display relevant ads. Continue Reading »
Apr 22 2008
Several Adsense webmasters use link units to monetize their sites because they perform well, sometimes even better than ad units. It has been difficult to track performance of link units until now.
Google recently added advanced reporting exclusively to track link units. Continue Reading »
Jul 07 2007
eCPM stands for Effective Cost Per Thousand Impressions. It is an accurate way to measure performance of ads on your site and across different networks. eCPM is also an industry standard in print and broadcast mediums.
eCPM is calculated by as follows:
( Your total earnings / Number of impressions ) x 1000