Apr 26 2008
Using placement targeting to sell specific ad spots to advertisers.
If there is one exceptional thing custom channels can do, it has to be that of Placement Targeting. Placement targeting by itself is a concept for advertisers. It allows you to specify specific ad placements on your site that advertisers can then choose to have their ad displayed. You thus make your site more attractive to advertisers by allowing them to specifically target these ad placements. Continue Reading »