Comments on: What eCPM implies on Adsense? http://getadsensed.com/faq/2007/07/07/what-ecpm-implies-on-adsense/ Talking (some more) about adsense, get tips and answers to common questions. Wed, 7 Jan 2009 10:16:37 +0000 http://wordpress.org/?v=2.5.1 By: Lance http://getadsensed.com/faq/2007/07/07/what-ecpm-implies-on-adsense/#comment-8 Lance Thu, 23 Aug 2007 07:52:20 +0000 http://getadsensed.com/uncategorized/2007/07/07/what-ecpm-implies-on-adsense/#comment-8 Rather than looking at eCPM, which can give a somewhat slanted view of what is really going on, I recomend looking at eCPM per customer or unique visitor. Otherwise if you have a website that gets many page views/visitor, then your eCPM will show (sometimes much) lower than what it really should be. However, if you would like to look at eCPM for ONE particular page, (as mentioned above), this should be fine (you will have a lot more accurate readings). So in the jist, I believe that eCPM is really only useful for single pages and what you mentioned above is good for tracking these single pages (but never entire sites). Thanks! Rather than looking at eCPM, which can give a somewhat slanted view of what is really going on, I recomend looking at eCPM per customer or unique visitor. Otherwise if you have a website that gets many page views/visitor, then your eCPM will show (sometimes much) lower than what it really should be.

However, if you would like to look at eCPM for ONE particular page, (as mentioned above), this should be fine (you will have a lot more accurate readings). So in the jist, I believe that eCPM is really only useful for single pages and what you mentioned above is good for tracking these single pages (but never entire sites). Thanks!

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